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05/07/2018 Voltar

ENTREVISTA: Fernando Morgado, autor da Biografia não autorizada de Silvio Santos, fala sobre composição e repercussão do livro

"Silvio Santos - A Trajetória do Mito" é um dos livros mais vendidos do Brasil. A obra traz a vida e os pensamentos do maior comunicador da televisão brasileira através de um formato inédito. Escrito pelo professor, consultor, palestrante e escritor nas áreas de marketing, inteligência de mercado e comunicação Fernando Morgado a obra reúne 360 declarações de Silvio Santos pinçadas ao longo de 15 anos de pesquisa.

Durante o 17° Congresso Catarinense de Rádio e Televisão, em Balneário Camboriú, o repórter Adilson de Souza conversou com Morgado sobre a obra. Acompanhe:

Morgana Fernandes | Foto: Divulgação

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